SHARED RESOURCES - PR & MARKETING
Why Should You Consider Marketing Research?
You enter a typical grocery store and begin a series of important decisions.
Turn right or left. Within minutes you find products you want or need and some you haven't thought of or used before. You continue throughout the store as you consult your shopping list or follow your impulses. You've just conducted an experiment in effective research.
For organizations that sell products or services, ignoring effective research can spell disaster for a new product, or severely limit the growth of an older product or one facing increased competition.
Solid, well-planned research helps organizational leaders focus and confirm critical decisions. Research comes in many forms. It can be done and used effectively or misused and blamed.
PRworks knows how to put effective research to work for you and your organization. We apply a depth of research experience to your individual needs. At PRWorks, we will:
- Review your research needs
- Help you shape the goals of the research effort
- Select research methods best suited to meet your needs and goals
- Develop questions that search for meaningful answers, timelines and results
- Provide educated and experienced recommendations based on the findings.
PRworks has extensive experience with the following research methods:
- Focus groups - to gain very specific insight into ideas, beliefs, thoughts and behavior patterns.
- Statistical research - (phone, mail and Internet) to gain the confidence of "solid numbers."
- Intercept studies - to gather immediate responses to information you need now.
PRworks provides the research and communication recommendations within a budget you approve. Unlike many research companies, we combine our expertise in "reading the numbers" with interpretive data in the form of communication recommendations.
The process to get this information to you in a timely, affordable manner is our mission. Getting valuable information you need is our passion.
PRwork's leadership has conducted, completed and reported on research for:
- Highmark Blue Cross Blue Shield - employee benefit communications, strategy and direction.
- Messiah College - brand direction from focus groups, intercept studies and statistical research.
- Manheim Township School District - school board and administration communications audit with students, parents and the community.
- Pennsylvania Telephone Association - brand design review and direction.
- Susquehanna Area Regional Airport Authority (SARAA) - travelers' preferences
- Pennsylvania Turnpike Commission - travelers and truckers service plaza preferences for plaza design, usage, and food selection.
To find out how PRworks can help you and your organization, click here.
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