Whether your organization seeks media attention or media attention is thrust upon you, media relations expertise is essential.

With decades of experience, and a honed ability to proactively and reactively engage editors and reporters with successful results, PRworks can provide your organization with media relations counsel and services to promote and protect your brand.

Services include:

• Strategy and counsel
• Key message development
• Media contact research
• Media coaching (individual)
• Media training workshops (groups)
• Interview preparation
• Story pitching
• News distribution
• Media monitoring
• Issues and crisis counsel

Through our experiential media coaching and training workshops, PRworks can prepare your organization’s spokespeople to be ready, comfortable, confident and effective when engaging with news media. Our experienced public relations counselors help coaching participants:

• Understand how news media operates
• Prepare for news media interviews
• Learn how to develop key messages
• Practice speaking in “sound bites”
• Build and hone media interview skills

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Issues & Crisis Counsel Services