Abbie Rich

Abbie Rich

Coordinator

PROFILE

Abbie is a content marketing enthusiast with a deep passion for crafting compelling brand stories that engage, inspire and drive results. She brings to clients a personable and inclusive approach and a broad set of marketing and communications talents. Her expertise includes research, content development including blog and website copywriting, Search Engine Optimization (SEO), social media management, digital advertising, and website design and content management.

Abbie previously was a digital communications coordinator for Select Medical, one of the largest providers of critical illness recovery hospitals, inpatient rehabilitation hospitals and outpatient rehabilitation centers in the United States, where she managed SEO, blog and website content and digital campaigns for 13 outpatient brands under the Select Medical family of brands.

She also previously wrote for The Daily Collegian, a student-produced news outlet in State College, Pa. Additionally, she interned for Pennsy Supply Inc., a construction and manufacturing company of asphalt, aggregates and concrete, where she developed a two-year social media content calendar in collaboration with members of Pennsy Supply’s communications team.

A graduate of The Pennsylvania State University, Abbie earned her a bachelor’s degree in digital and print journalism with a minor in digital media trends and analytics.