Raise awareness.
Gain more customers.
Navigate an issue.
Overcome a crisis.
Whatever your challenge, we provide strategic expertise and integrated services that can help you shine.
STRATEGIC. VERSATILE. EXPERIENCED.
PRworks is a branding, marketing and public relations firm.
When applied strategically, our expertise drives an organization forward in all the ways that matter most – building awareness, engaging audiences, cultivating relationships and achieving objectives.
We believe the best work and results come to life through a collaborative approach. No egos here. Rather, relationships based on teamwork and trust. Exactly how we’ve been partnering with clients for 20+ years.
Commitment to Diversity, Equity and Inclusion
We embrace everyone of every culture, race, age, gender, sex, sexual orientation, religion or ability. We value different voices, perspectives and experiences and we are committed to treating people equitably.
Our Expertise
The first step we take is putting ourselves in your shoes — and the shoes of those your organization serves and counts on to succeed. Then no fluff. No puff. Just insightful and dependable research, planning and expertise to help you achieve your goals.
“Working with PRworks as we underwent a full brand audit and transition to our new brand and name was an exceptional experience . Their team demonstrated a profound understanding of our vision and goals, seamlessly guiding us through a successful branding transition. Their strategic approach, creative insights and unwavering commitment to excellence elevated our brand as they worked with us through each step of the process. The professionalism, dedication and innovative strategies showcased by PRworks undoubtedly made them an invaluable partner in our journey towards success.”
Lauren Peterson, MPA, Executive Director, Safe Monroe
“Without the services of PRworks, I doubt The Hand That Holds The Quill would have been sold out. I never could have gotten the extensive media coverage on my own. Emails were always promptly and pleasantly answered with every question addressed. Working with PRworks has been an absolute pleasure and a very wise business decision.”
Cindy Rock Dlugolecki, Playwright
"PRworks has helped the Harrisburg Regional Chamber & CREDC with a full range of strategic communications services, from public relations counsel and media training to message development and social media management. Jason and his team provide a straight-forward approach to navigating complex communications matters, and we can always count on them to provide prompt and thoughtful advice and expertise. Plus, they are a pleasure to work with!"
David Black, President & CEO, Harrisburg Regional Chamber & CREDC
“PRworks guided us through a process of discovery to uncover and express the unique personality of our organization. The ability to facilitate this process, while empowering our organization to retain ownership, requires a significant degree of sophistication. This is what sets PRworks apart from other firms that ‘impart’ rather than ‘facilitate.’ I highly recommend PRworks to any organization looking to capture their brand identity using an authentic organizationally-driven approach.”
Rick Azzaro, Ph.D., LSW, Executive Director, Voce
“Working with Jason Kirsch and PRworks for media training has been fantastic! The professionalism, well-thought-out instruction and activities, and timeliness were just stellar. Our participants wrote glowing evaluations and are putting their new knowledge and skills to immediate use in ways that are improving connections between their libraries and communities through communications and news media. The end result of the training was successful beyond our expectations and we plan to offer it to more library leaders in the future!”
Christi Buker, Executive Director, Pennsylvania Library Association
“Since we engaged PRworks, we have constantly received comments from clients and referral sources seeing us all over social media. PRworks has done a tremendous job. We thrived during the pandemic and the team at PRworks was a huge reason why.”
Daniel R. Jameson, Esq., Jameson Stone, LLC
“All our stakeholders love our new brand identity. Unprompted, members have expressed they appreciate how the logo creatively represents both the state and an electrical circuit. Beyond our membership, stakeholders easily identify that our organization is related to the electrical industry and geographically covers the Commonwealth. Our new brand is successfully resonating with those who are new to our industry and industry veterans alike.”
Marissa Bankert, Executive Director, IEC Pennsylvania
“Gamut Theatre’s vision is a world where all people cherish classic stories and share them with future generations. With the knowledge, skills and creativity of the PRworks team, we are getting closer and closer to achieving that vision by reaching more people in our community and welcoming them as Gamut patrons. From social media to email marketing, from website consultation to media relations, PRworks is a trusted partner through and through.”
Melissa Nicholson, Executive Director, Gamut Theatre Group
“I would absolutely recommend PRworks. Honestly, PRworks became part of our team. They jumped right in, rolled up their sleeves and helped us in every aspect.”
Greg Tobin, Chief Sales & Member Experience Officer, AAA Central Penn
“From market insights to media coverage to launch events, PRworks achieved all of our grand-opening objectives. Targeting the right audience was pivotal to success, and the team was invaluable to connecting us with just the audience we needed to reach. We credit our partnership with PRworks with helping to give our first location in Central Pennsylvania a strong introduction to the market.”
Alex Dubois, National Marketing Manager, Dave & Buster’s
“PRworks took a deep dive into our communication practices and materials, and thoroughly gathered perceptions and feedback from our target audience. The result was a comprehensive set of practical recommendations we are drawing from to improve and plan for the future. The perspective and insights PRworks brought to the process were highly valuable to our team.”
David Sanko, Executive Director, Pennsylvania State Association of Township Supervisors (PSATS)
“Our experience with the PRworks team has been tremendous. They are terrific at what they do and have been so easy to work with throughout the entire creative process. Their work has helped our practice reach additional patients who may never have known about us previously.”
Rick Habacivch, Administrator, UPMC Hillman Cancer Center
Our Principles
Two key principles guide us: Collaboration and integrity.
We believe the best work and results come to life through a collaborative approach. And we conduct ourselves with the highest integrity, upholding the values of the Public Relations Society of America Professional Code of Ethics.
YOUR TEAM
Every engagement is led by a senior-level professional and seasoned strategists who are as vested in your success as you are. We partner with talented designers, developers, videographers, photographers and other creatives, bringing together just the right team for every relationship.
Jason Kirsch, APR
Lauren Gorbey
YOUR TEAM
Every engagement is led by a senior-level professional and seasoned strategists who are as vested in your success as you are. We partner with talented designers, developers, videographers, photographers and other creatives, bringing together just the right team for every relationship.
Jason Kirsch, APR
Lauren Gorbey
WHAT SETS US APART
We are not a large firm, but can do what large firms can do. We are not a solo practice, but provide the attention of one. This is what our clients say sets us apart – and has earned us recognition in the industry:
Expert Counsel
Collaborative Approach
Attention to Detail
Proactive Nature
Quick to Respond
Measurable Results
Our Technology Partner
PRworks partners with Intrada Technologies Inc., a full-service web development and network management company.
This affiliation provides you with a single and seamless integrated source for marketing, communication and technology services – a valuable strategic advantage for your organization given the critical bridge between marketing and technology.
Intrada’s technology services include:
Web Design & Development
Application Development
Website Management
Network Management
Computer Support
Hosting and Cloud Services
