Raise awareness.
Gain more customers.
Navigate an issue.
Overcome a crisis.
Whatever your challenge, we provide strategic expertise and integrated services that can help you shine.
STRATEGIC. VERSATILE. EXPERIENCED.
PRworks is a branding, marketing and public relations firm.
When applied strategically, our expertise drives an organization forward in all the ways that matter most – building awareness, engaging audiences, cultivating relationships and achieving objectives.
We believe the best work and results come to life through a collaborative approach. No egos here. Rather, relationships based on teamwork and trust. Exactly how we’ve been partnering with clients for 20+ years.
Commitment to Diversity, Equity and Inclusion
We embrace everyone of every culture, race, age, gender, sex, sexual orientation, religion or ability. We value different voices, perspectives and experiences and we are committed to treating people equitably.
Our Expertise
The first step we take is putting ourselves in your shoes — and the shoes of those your organization serves and counts on to succeed. Then no fluff. No puff. Just insightful and dependable research, planning and expertise to help you achieve your goals.
“Working with PRworks as we underwent a full brand audit and transition to our new brand and name was an exceptional experience . Their team demonstrated a profound understanding of our vision and goals, seamlessly guiding us through a successful branding transition. Their strategic approach, creative insights and unwavering commitment to excellence elevated our brand as they worked with us through each step of the process. The professionalism, dedication and innovative strategies showcased by PRworks undoubtedly made them an invaluable partner in our journey towards success.”
Lauren Peterson, MPA, Executive Director, Safe Monroe
“Every one of our team members who participated in PRworks’ speaker training told me the session was excellent and they would have enjoyed even more time. I’m so encouraged to see the positive shifts in their public speaking comfort and confidence, and I also appreciated the valuable suggestions and insights the session revealed for our organization. Collaborating with Jason and the PRworks team is always a pleasure and their dedication to our mission always shines!”
Kara Luzik Canale, Vice President, Strategy & Chamber Impact, Harrisburg Regional Chamber & CREDC
“All our stakeholders love our new brand identity. Unprompted, members have expressed they appreciate how the logo creatively represents both the state and an electrical circuit. Beyond our membership, stakeholders easily identify that our organization is related to the electrical industry and geographically covers the Commonwealth. Our new brand is successfully resonating with those who are new to our industry and industry veterans alike.”
Marissa Bankert, Executive Director, IEC Pennsylvania
“Jason and his team at PRworks have been an exceptional partner for Gift CPAs, assisting us with content marketing, SEO and digital strategy. They are highly responsive, easy to work with, and consistently bring fresh ideas to the table. We trust their expertise and know they always have our best interests in mind.”
MaryAnne Reynolds, Partner, Gift CPAs
“Working with Jason Kirsch and PRworks for media training has been fantastic! The professionalism, well-thought-out instruction and activities, and timeliness were just stellar. Our participants wrote glowing evaluations and are putting their new knowledge and skills to immediate use in ways that are improving connections between their libraries and communities through communications and news media. The end result of the training was successful beyond our expectations and we plan to offer it to more library leaders in the future!”
Christi Buker, Executive Director, Pennsylvania Library Association
“PRworks guided us through a process of discovery to uncover and express the unique personality of our organization. The ability to facilitate this process, while empowering our organization to retain ownership, requires a significant degree of sophistication. This is what sets PRworks apart from other firms that ‘impart’ rather than ‘facilitate.’ I highly recommend PRworks to any organization looking to capture their brand identity using an authentic organizationally-driven approach.”
Rick Azzaro, Ph.D., LSW, Executive Director, Voce
“Without the services of PRworks, I doubt The Hand That Holds The Quill would have been sold out. I never could have gotten the extensive media coverage on my own. Emails were always promptly and pleasantly answered with every question addressed. Working with PRworks has been an absolute pleasure and a very wise business decision.”
Cindy Rock Dlugolecki, Playwright
“Since we engaged PRworks, we have constantly received comments from clients and referral sources seeing us all over social media. PRworks has done a tremendous job. We thrived during the pandemic and the team at PRworks was a huge reason why.”
Daniel R. Jameson, Esq., Jameson Stone, LLC
“I would absolutely recommend PRworks. Honestly, PRworks became part of our team. They jumped right in, rolled up their sleeves and helped us in every aspect.”
Greg Tobin, Chief Sales & Member Experience Officer, AAA Central Penn
“From market insights to media coverage to launch events, PRworks achieved all of our grand-opening objectives. Targeting the right audience was pivotal to success, and the team was invaluable to connecting us with just the audience we needed to reach. We credit our partnership with PRworks with helping to give our first location in Central Pennsylvania a strong introduction to the market.”
Alex Dubois, National Marketing Manager, Dave & Buster’s
“PRworks took a deep dive into our communication practices and materials, and thoroughly gathered perceptions and feedback from our target audience. The result was a comprehensive set of practical recommendations we are drawing from to improve and plan for the future. The perspective and insights PRworks brought to the process were highly valuable to our team.”
David Sanko, Executive Director, Pennsylvania State Association of Township Supervisors (PSATS)
Our Principles
Two key principles guide us: Collaboration and integrity.
We believe the best work and results come to life through a collaborative approach. And we conduct ourselves with the highest integrity, upholding the values of the Public Relations Society of America Professional Code of Ethics.
YOUR TEAM
Every engagement is led by a senior-level professional and seasoned strategists who are as vested in your success as you are. We partner with talented designers, developers, videographers, photographers and other creatives, bringing together just the right team for every relationship.
Jason Kirsch, APR
Lauren Gorbey
Alexa Fisher
YOUR TEAM
Every engagement is led by a senior-level professional and seasoned strategists who are as vested in your success as you are. We partner with talented designers, developers, videographers, photographers and other creatives, bringing together just the right team for every relationship.
We are growing and hiring! Join our team.
Jason Kirsch, APR
Lauren Gorbey
Alexa Fisher
WHAT SETS US APART
We are not a large firm, but can do what large firms can do. We are not a solo practice, but provide the attention of one. This is what our clients say sets us apart – and has earned us recognition in the industry:
Expert Counsel
Collaborative Approach
Attention to Detail
Proactive Nature
Quick to Respond
Measurable Results
