Lighting the Way to Increased Visibility

Media relations strategy elevates trade association in the outdoor lighting industry

Lighting the Way to Increased Visibility

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Raise awareness.
Drive engagement.
Gain more customers.
Navigate an issue.
Overcome a crisis.

Whatever your challenge, we provide strategic expertise and integrated services that can help you shine.

STRATEGIC. VERSATILE. EXPERIENCED.

PRworks is a branding, marketing and public relations firm.

When applied strategically, our expertise drives an organization forward in all the ways that matter most – building awareness, engaging audiences, cultivating relationships and achieving objectives.

We believe the best work and results come to life through a collaborative approach. No egos here. Rather, relationships based on teamwork and trust. Exactly how we’ve been partnering with clients for 20+ years.

Commitment to Diversity, Equity and Inclusion

We embrace everyone of every culture, race, age, gender, sex, sexual orientation, religion or ability. We value different voices, perspectives and experiences and we are committed to treating people equitably.

Our Expertise

The first step we take is putting ourselves in your shoes — and the shoes of those your organization serves and counts on to succeed. Then no fluff. No puff. Just insightful and dependable research, planning and expertise to help you achieve your goals.

Ronald McDonald House Charities of Central PA

“Thanks so much for leading such a fantastic media training session! Our team gained so much from it. There was just so much valuable info to absorb! I've already started implementing your strategies and I am creating a speaking toolkit for unified messaging for our team. Thank you for everything!”

Emily Pavalko, Marketing and Public Relations Manager

Safe Monroe

“Working with PRworks as we underwent a full brand audit and transition to our new brand and name was an exceptional experience . Their team demonstrated a profound understanding of our vision and goals, seamlessly guiding us through a successful branding transition. Their strategic approach, creative insights and unwavering commitment to excellence elevated our brand as they worked with us through each step of the process. The professionalism, dedication and innovative strategies showcased by PRworks undoubtedly made them an invaluable partner in our journey towards success.”

Lauren Peterson, MPA, Executive Director, Safe Monroe

Harrisburg Regional Chamber

“Every one of our team members who participated in PRworks’ speaker training told me the session was excellent and they would have enjoyed even more time. I’m so encouraged to see the positive shifts in their public speaking comfort and confidence, and I also appreciated the valuable suggestions and insights the session revealed for our organization. Collaborating with Jason and the PRworks team is always a pleasure and their dedication to our mission always shines!”

Kara Luzik Canale, Vice President, Strategy & Chamber Impact, Harrisburg Regional Chamber & CREDC

IEC Pennsylvania

“All our stakeholders love our new brand identity. Unprompted, members have expressed they appreciate how the logo creatively represents both the state and an electrical circuit. Beyond our membership, stakeholders easily identify that our organization is related to the electrical industry and geographically covers the Commonwealth. Our new brand is successfully resonating with those who are new to our industry and industry veterans alike.”

Marissa Bankert, Executive Director, IEC Pennsylvania

PaLA

“Working with Jason Kirsch and PRworks for media training has been fantastic! The professionalism, well-thought-out instruction and activities, and timeliness were just stellar. Our participants wrote glowing evaluations and are putting their new knowledge and skills to immediate use in ways that are improving connections between their libraries and communities through communications and news media. The end result of the training was successful beyond our expectations and we plan to offer it to more library leaders in the future!”

Christi Buker, Executive Director, Pennsylvania Library Association

Voce

“PRworks guided us through a process of discovery to uncover and express the unique personality of our organization. The ability to facilitate this process, while empowering our organization to retain ownership, requires a significant degree of sophistication. This is what sets PRworks apart from other firms that ‘impart’ rather than ‘facilitate.’ I highly recommend PRworks to any organization looking to capture their brand identity using an authentic organizationally-driven approach.”

Rick Azzaro, Ph.D., LSW, Executive Director, Voce

Dave and Busters

“From market insights to media coverage to launch events, PRworks achieved all of our grand-opening objectives. Targeting the right audience was pivotal to success, and the team was invaluable to connecting us with just the audience we needed to reach. We credit our partnership with PRworks with helping to give our first location in Central Pennsylvania a strong introduction to the market.”

Alex Dubois, National Marketing Manager, Dave & Buster’s

PSATS

“PRworks took a deep dive into our communication practices and materials, and thoroughly gathered perceptions and feedback from our target audience. The result was a comprehensive set of practical recommendations we are drawing from to improve and plan for the future. The perspective and insights PRworks brought to the process were highly valuable to our team.”

David Sanko, Executive Director, Pennsylvania State Association of Township Supervisors (PSATS)

Our Principles

Two key principles guide us: Collaboration and integrity.

We believe the best work and results come to life through a collaborative approach. And we conduct ourselves with the highest integrity, upholding the values of the Public Relations Society of America Professional Code of Ethics.

YOUR TEAM

Every engagement is led by a senior-level professional and seasoned strategists who are as vested in your success as you are. We partner with talented designers, developers, videographers, photographers and other creatives, bringing together just the right team for every relationship.

Jason Kirsch, APR

Principal & Sr. Counselor

Jason brings to clients 30 years of experience building brands,

Lauren Gorbey

Strategist & Designer

Lauren is passionate about fusing together marketing, communication and design

Abbie Rich

Coordinator

Abbie is a content marketing enthusiast with a deep passion

YOUR TEAM

Jason Kirsch, APR

Principal & Sr. Counselor

Jason brings to clients 30 years of experience building brands,

Lauren Gorbey

Strategist & Designer

Lauren is passionate about fusing together marketing, communication and design

Abbie Rich

Coordinator

Abbie is a content marketing enthusiast with a deep passion

Ruthanna Gordon

Coordinator

Ruthanna is a skilled digital media and marketing professional with

YOUR TEAM

Jason Kirsch, APR

Principal & Sr. Counselor

Jason brings to clients 30 years of experience building brands,

Lauren Gorbey

Strategist & Designer

Lauren is passionate about fusing together marketing, communication and design

Abbie Rich

Coordinator

Abbie is a content marketing enthusiast with a deep passion

WHAT SETS US APART

We are not a large firm, but can do what large firms can do. We are not a solo practice, but provide the attention of one. This is what our clients say sets us apart – and has earned us recognition in the industry:

Expert Counsel
Collaborative Approach
Attention to Detail

Proactive Nature
Quick to Respond
Measurable Results

Additionally, PRworks’ Principal is a member of the PR Consultants Group, an exclusive nationwide network of senior-level public relations, strategic communications, and marketing professionals in more than 50 U.S. markets. This collaborative model enables members to work together, offering “on the ground” expertise in their local markets to benefit clients’ regional and national initiatives.