Content may be king. But only if it reaches your target audience and delivers results that align with your goals. Lower the drawbridge. Your crown awaits.
PRworks guides, plans and executes content marketing programs that engage target audiences and elevate brands.
We begin by auditing your existing content marketing approach to gain a historical picture. We then devise a strategy designed to:
- Align with your content goals and objectives
- Target the audience you want to engage
- Zero in on the digital channels to use
- Formulate the content to create and curate
- Establish a process for content planning and execution
Content marketing services include:
- Content strategy
- Social media
- Blog posts
- Case studies
Key to our approach, particularly for blogs and articles, is creating content that is optimized for both humans to read and search engines to rank.
Of course, the power of content is the action it can generate. That’s why we will continually consult with you to optimize the landing pages for your content so they lead visitors down your marketing funnel.