Issues & Crisis Counsel


The best way to handle an issue or crisis? Prevent it. Second best? Prepare for it. Sometimes, you have to face and overcome it. In every case, communication counsel is key.

We provide clients with sound issues and crisis communications counsel based on more than two decades of high-profile experience.

Jason Kirsch, APR leads issues and crisis management engagements for PRworks. Jason previously held public relations leadership roles in the crisis-prone health care and financial services sectors and served as spokesperson for two Pennsylvania governors. He has managed communications for a range of critical junctures for businesses including mergers and acquisitions, regulatory actions, data breaches, operational issues and organizational changes. Jason holds the Accredited in Public Relations (APR) credential, a mark of distinction that signifies a distinguished level of expertise and a commitment to ethical conduct.

Issues and crisis counsel services include:
  • Situation analysis
  • Leadership guidance
  • Crisis planning
  • Co-strategizing with legal counsel
  • Message development
  • Internal communications
  • External communications
  • Media relations
  • Spokesperson coaching
  • Media interview preparation
  • Crisis media monitoring
  • Reputation management


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