Communication needs do not always stop at one market. For organizations with regional or national initiatives, success often depends on both strong strategies and a clear understanding of the communities they want to reach.
PRworks is strengthening its ability to support clients in markets across the United States through Principal and Senior Counselor Jason Kirsch, APR joining PR Consultants Group as the exclusive member representing the Central Pennsylvania market, including Harrisburg, Lancaster, Lebanon and York.
PR Consultants Group, founded in 2000, is a nationwide network of senior-level public relations, strategic communications and marketing professionals in more than 50 U.S. markets. Its collaborative model allows independently owned firms to work together when clients need experienced communications support in specific regions, industries or areas of expertise.
For PRworks’ clients, the value is practical: access to trusted local-market insight across the country while continuing to work through one strategic partner.
“Joining PR Consultants Group allows us to quickly tap experts in local markets across the country when needed and vice versa,” Jason said. “Clients don’t have to choose between a firm that understands their local market and a mega-agency with coast-to-coast reach. Through this network, PRworks can deliver both, all while continuing to provide the high-integrity counsel and collaborative approach that defines our firm.”
A Smarter Way to Support Regional and National Work
Effective communication is rarely one-size-fits-all. Media landscapes, community relationships, audience expectations, and local issues can vary significantly from one market to another.
Through PR Consultants Group, organizations can work with one trusted agency while gaining access to experienced practitioners in markets across the country. This approach helps clients avoid the cost, ramp-up time, and fragmentation that can come with hiring multiple agencies, while still receiving knowledgeable support where and when it is needed.
The network’s members provide a broad range of services, including strategic communications planning, media relations, issue and crisis communications, AI and search engine visibility, digital and social media strategy, and community engagement.
Building on PRworks’ Strategic Approach
This membership complements the work PRworks already provides for a wide range of organizations, including for-profits, nonprofits, trade groups, member associations and local government entities.
Recent PRworks projects include a digital storytelling campaign supporting greater access to advanced therapies for cancer and rare disease patients, a brand modernization initiative for an association serving the surface fabrication industry, and a media relations campaign for an outdoor lighting professionals association. PRworks also served as the in-city planner for the first-ever Harrisburg Navy Week in 2026, leading media relations planning and execution in coordination with the Navy Office of Community Outreach.
Each of these efforts reflects the same approach PRworks brings to every client partnership: thoughtful strategy, practical execution and communications built to support meaningful objectives.
Experienced Leadership, Broader Connections
Jason brings 30 years of experience building brands, leading campaigns and providing strategic communications counsel. He holds the Accredited in Public Relations credential, a mark of distinction recognizing expertise and a commitment to ethical conduct.
Before owning and leading PRworks, Jason held executive marketing and communications roles with Capital Blue Cross and Metro Bank. He also conducted media relations and served as spokesperson for two Pennsylvania governors, and previously served as director of communications and press secretary at the Pennsylvania Department of Community and Economic Development.
His membership in PR Consultants Group gives PRworks another way to support clients as their communications needs grow across markets, audiences and regions. For organizations looking to build awareness, engage audiences and communicate with clarity, PRworks offers strategy-first partnership — now with added access to trusted communications professionals across the country.
To start a conversation about how PRworks can support your organization’s goals, contact our team.
