Jason Kirsch, APR

Jason Kirsch, APR

Principal & Senior Counselor


Jason brings to clients more than 27 years of experience building brands, leading campaigns and providing strategic communications expertise.

Jason previously was an executive in the marketing organization at Capital Blue Cross, where he led brand management, digital marketing, public relations, advertising and creative services. He also formerly oversaw marketing and public relations for Metro Bank before it was acquired by First National Bank.

Additionally, he conducted media relations and served as spokesperson for two Pennsylvania governors, and was director of communications and press secretary at the Pennsylvania Department of Community and Economic Development.

Jason holds the Accredited in Public Relations (APR) credential, a mark of distinction that signifies a distinguished level of expertise and a commitment to ethical conduct. He also developed, and is a lead instructor for, the Public Relations Society of America APR coaching program at the national level. Additionally, he is an adjunct professor in the School of the Arts, Communication and Global Studies and the Graham School of Business at York College of Pennsylvania.

Jason is a recipient of the Ernest R. McDowell Award for Excellence in Public Relations awarded by the Pennsylvania Public Relations Society and the Frederick E. Leuschner Award for Excellence in Public Relations awarded by the Public Relations Society of America’s Central Pennsylvania Chapter.

He earned his bachelor’s degree in communication/journalism with a concentration in public relations from Shippensburg University and his master’s degree in communication studies from Bloomsburg University. He also is a graduate of Leadership Harrisburg Area’s Community Leadership Series.