Jason Kirsch, APR

Jason Kirsch, APR

Partner & Senior Counselor


Jason brings to clients more than 25 years of experience building brands, leading campaigns and providing strategic communications expertise.

Previously, Jason was senior director in the marketing organization at Capital BlueCross, where he led brand management, marketing, advertising, public relations and creative services. He also formerly oversaw marketing and public relations for Metro Bank.

Additionally, he conducted media relations and served as spokesperson for two Pennsylvania governors, and was press secretary at the Pennsylvania Department of Community and Economic Development.

Jason holds the Accredited in Public Relations (APR) credential, a mark of distinction that signifies a distinguished level of expertise and a commitment to ethical conduct. He also developed, and is a lead instructor for, the Public Relations Society of America APR coaching program at the national level. Additionally, Jason is an adjunct professor of media law and ethics at York College of Pennsylvania.

Jason is a recipient of the Ernest R. McDowell Award for Excellence in Public Relations (awarded by the Pennsylvania Public Relations Society) and the Frederick E. Leuschner Award for Excellence in Public Relations (awarded by the Public Relations Society of America’s Central Pennsylvania Chapter).

Jason earned his bachelor’s degree in communication/journalism with a concentration in public relations from Shippensburg University and his master’s degree in communication studies from Bloomsburg University. He also is a graduate of Leadership Harrisburg Area’s Community Leadership Series.