Alexa brings brands to life by crafting compelling narratives that authentically resonate with target audiences. She skillfully blends her strategic mindset with a creative flair to drive measurable results for clients. With a passion for integrated and impactful communication, her versatile skill set spans social media, content marketing, brand development, copywriting and public relations.
She previously worked as an account assistant at a boutique digital marketing firm where she coordinated, created and executed data-driven strategies and innovative campaigns to help nationally known brands, small businesses, and digital content creators achieve their goals.
Alexa gained invaluable experience interning at a marketing communications agency during her undergraduate studies. Additionally, she interned with the Groft Charity Classic, an invitational tennis tournament that raises meaningful awareness and financial support for nonprofit organizations in York County. Alexa led a rebranding campaign that helped the event surpass its fundraising goal and raise $99,000 for the York Opioid Collaborative.
She graduated summa cum laude from York College of Pennsylvania, earning her bachelor’s degree in integrated marketing communication with a double-minor in retailing and communication.